Sankofa is a Twi word that means to go back to your roots or to turn back to what is originally yours. It’s represented by the Asante Adinkra symbol of a bird with its head turned backward or a stylized heart.
The Efata By Juba ‘Sankofa Collection’ features the stylized heart. The inspiration for this collection was the desire to encourage the African Woman to come back to appreciate her rich culture and to introduce our African heritage to the world. The purpose of this collection is to start a discourse through the styles and fabric combinations. Especially at this particular time when it is imperative to understand other cultures and for them to understand ours.
The Sankofa Collection aims to bridge the gap between those coming back home and those ready to receive them with love. It is a reminder of our rich African heritage and how regal our true African clothing style is. It encourages a rediscovery of a lost identity and pride in one’s true identity.
Who said your clothes can’t tell a story or challenge mindsets? Our Sankofa Collection is a work of art and it depicts our strong values of creating a better-unified world for the Efata Woman. It’s a style affair!