Introducing the Efata By Juba Heritage Collection 2026.

Rooted in identity. Evolving in expression.

This collection stays true to our core values of sustainable style, while reflecting our growth, refined, intentional, and boldly authentic. Each piece is a harmony of heritage and progression, where tradition meets a modern silhouette.

At the heart of this journey is legacy!

I am deeply proud to share this moment with my daughter, Bijou Baidoe, building, creating, and preserving a story that is bigger than us, yet lives within us.

This is more than style.

This is legacy, lived and passed on.

It’s A Style Affair!